- HVAC: woodwardheating.com; 746,113 impressions; 0.234% CTR.
- Plumbing: woodwardplumbing.com; 85,005 impressions; 0.148% CTR.
- Ads: account 805-868-2394; 2,572 clicks; 1,009.9 reported conversions; 90-day CPA $103.74.
- Ads totals include HVAC and plumbing-named campaigns; they are not attributable solely to either website. Reported conversions are not verified unique leads or booked jobs.
Priorities
Verify company control and recovery for domains, websites, Google accounts, profiles and tracking. PDF pp. 6, 44.
Track the plumbing website and paid landing hosts; reconcile calls/forms to unique qualified leads, bookings and invoices. Historical plumbing GA4 was unavailable, and potential event overlap needs verification. PDF pp. 7, 20, 28, 45–46.
Recent reported CPA was $163.49 versus $103.74 across 90 days. Investigate campaign changes, conversion uploads, phone routing and lead quality before reallocating spend. PDF pp. 19, 47.
Local search
“Sampled Maps center ranks, not citywide coverage. Grid results were incomplete.”
Evidence: DataForSEO via Revved MCP, September 30, 2026; PDF pp. 30–31. These ranks represent the combined Salem/Eugene profiles, not the separate plumbing profile. The grid completed only 6/9 points with insufficient result depth; no reliable coverage percentage is available.
Favor staged website consolidation
“The evidence favors consolidating plumbing into woodwardheating.com after URL mapping, tracking setup and migration checks. Preserve plumbing’s growing pages and separate lead reporting.”
The main domain already represents both trades and has the stronger authority foundation. PDF pp. 34, 41–42; implementation p. 52. This does not establish that immediate migration or deleting the plumbing Google Business Profile is safe.