Woodward Revved Blueprint

Selected domain scope:

Separate Search Console scopes — not combined

1. Organic Overview

GSC Web search, Jun 29–Sep 28, 2026 — 92 days (not 90). woodwardheating.com.

Clicks

1,744

Search clicks, not sessions or leads

Impressions

746,113

92-day GSC window

CTR

0.234%

Clicks ÷ impressions

Available history

woodwardheating.com: 365 days, Sep 29, 2025–Sep 28, 2026.

Long-period totals

Heating: 7,472 clicks / 3,220,525 impressions. Plumbing: 148 / 99,515.

Limitation & Scope: These are search clicks, not sessions or leads. PDF pp. 8, 13.

2 & 3. Trends and Brand Composition

Monthly click trend and disclosed-query brand composition. Missing history is not zero; September is partial.

Monthly organic clicks

Heating vs. plumbing — actual month labels

GSC · Oct 2025–Sep 2026

640

Oct 2025

606

Nov 2025

579

Dec 2025

672

Jan 2026

577

Feb 2026

662

Mar 2026

600

Apr 2026

665

May 2026

739

Jun 2026

671

Jul 2026

534

Aug 2026

491

Sep 1–28, 2026

Heating

Plumbing (not shown — small volume)

Plumbing monthly clicks (Apr 4, May 4, Jun 15, Jul 23, Aug 39, Sep 63) are omitted from the bar scale for readability. Missing history is not zero. September is partial; no year-over-year or causal decline claim. Plumbing’s first chart date does not prove its launch date.

Disclosed-query click composition

woodwardheating.com

Brand-rule clicks677

Other disclosed queries134

Total disclosed clicks811

Brand rule & composition notes

Brand rule: case-insensitive woodward / woody / wood ward. Heating brand share is 83.5% of disclosed query clicks, not all property clicks. Plumbing’s sample is very small. Both query exports are capped at 1,000 rows; anonymous/omitted queries prevent full-property composition claims. The second group is labeled “Other disclosed queries,” not automatically “high intent.”

Limitation & Scope: PDF pp. 9, 13–14.

4. Commercial Query Opportunities

GSC impressions, clicks and average position for woodwardheating.com.

Query	Impressions	Clicks	Avg. position
air conditioning service keizer or	7,401	0	7.3
thermostat installation	3,391	0	4.5
furnace installation	2,730	0	7.5
hvac repair near me	2,475	0	6.6
air conditioner repair	2,424	1	5.6
hvac company	2,381	0	9.3
ac repair near me	1,885	3	8.4
hvac salem oregon	1,862	9	7.8
furnace repair salem or	1,649	0	8.0

Limitation & Scope: Average position varies by query, location and result type. Drain cleaning’s 1.6 average does not establish leading local commercial visibility. Proposed page mappings require query-to-page verification; do not present them as measured joins. PDF pp. 10, 14.

5, 6 & 7. Page Performance and Content Priorities

Recent page performance, device/geography evidence and priority service intents for woodwardheating.com.

Recent page performance

Heating page / variant	Clicks	Impressions
Homepage — Salem UTM	593	237,601
Homepage — clean	358	76,244
Wildfire article	114	13,613
Windows at night article	62	10,081
Eugene — UTM	59	68,454
Eugene — clean	19	41,173
Meet the team	49	1,471
Contact	34	5,733
Specials	24	2,891

Preserve UTM attribution; variants do not prove separate competing pages. Careers traffic is recruitment, not service demand.

Device and geography evidence

Domain / device	Clicks	Impressions
Heating mobile	993	252,100
Heating desktop	714	482,920
Heating tablet	37	11,093

US clicks

Heating: 1,656 / 1,744 (95.0%). Plumbing: 118 / 126 (93.7%). Country data does not establish local serviceability.

Search appearance

Product snippets: 3 clicks / 13 impressions These are feature subsets, not extra traffic to add to totals.

Five priority service intents

Intent	Proposed page
Furnace repair	Heating /heating-service-salem/
Thermostat installation	Heating /thermostats/
AC repair	Heating /air-conditioning-repair/
Water-heater repair	Plumbing /water-heater-repair-salem-or/
Sewer repair	Plumbing /sewer-line-repair-salem-or/

Content priorities

Verify query/page pairs, improve service relevance and verified local proof, clarify booking routes, and measure qualified organic leads. Preserve existing heat-pump strength and emerging HALO pages. Add original project evidence before expanding the city-page catalog.

Removed unverified emergency promises, rebate/tax-credit advice and license claims.

Optional keyword context

Clearly labeled US national estimates, not Salem demand.

Term	Monthly estimate	CPC	Provider difficulty
Water heater repair	74,000	$48.95	6
HVAC repair	74,000	$34.77	39
Air conditioning repair service	33,100	$51.30	19
Heating repair	27,100	$17.97	10

Limitation & Scope: PDF pp. 11–16, 37, 49.

8 & 9. Competitors and Authority

Organic snapshots and backlink comparison. Rankings and links are third-party snapshots.

Organic snapshots

Query	Woodward observation	Leading returned sources
Furnace repair Salem OR	Not in returned organic rows	123hvac.net, HomeAdvisor, Angi
AC repair Salem OR	Not in returned organic rows	123hvac.net, Gagle’s, HVAC & Appliance Guys
Heat pump installation Salem OR	Heating #1, /heat-pumps/	Salem Heating, Yelp, Heat Pump Store followed
Plumber Salem OR	Neither domain in returned rows	Roto-Rooter, Reddit, Yelp, DoneRite
Water heater repair Salem OR	Heating #11; plumbing #15	Fast Water Heater, Evergreen, Reddit
HVAC Eugene OR	Heating #13, /eugene-or/	Reddit, Alpine, Priority One

Collected Sep 30, 2026, desktop organic results, Salem origin, requested depth 20. The Eugene query was also run from Salem; it is not an Eugene-centered benchmark. Absence is limited to returned rows.

Backlink comparison

Metric	Heating	Plumbing
Backlinks	2,452	207
Referring domains	321	202
Provider rank	37	0
Provider spam indicator	5	54

Comparators: Day Heating — 349 referring domains, rank 43; Evergreen — 279, rank 22. Provider metrics are not Google scores. Day’s backlink total includes many provider-broken links.

New / lost referring-domain buckets

Month	Heating new / lost	Plumbing new / lost
July	2 / 9	0 / 3
August	11 / 8	9 / 1
September	170 / 0	166 / 0

Crawler discovery dates do not establish acquisition dates or ranking effects.

Provenance review

Heating has 1,395 links from homebuildersassociation.org, likely a repeated sponsorship/logo placement. Sampled plumbing sources include drjack.world/bye.fyi domain reports and an onvaxs.com link-promotion page. Review provenance; do not infer vendor misconduct or disavow solely from a spam score. Prioritize genuine local, trade and manufacturer corroboration. PDF pp. 34–36.

10 & 11. AI Visibility and Limitations

Generative-search observations and the boundaries of this audit.

AI / generative-search observations

Historical ChatGPT and Google AI mention searches returned no matching records for tested filters; this does not prove universal absence.
One live furnace-contractor comparison answer named Woodward, Freedom, Hajek, Arrows and Valley View and cited woodwardheating.com.
No plumbing-domain citation appeared in that sampled answer.
Test: gpt-4o-mini-2024-07-18, web search enabled, Salem/US prompt, Sep 30, 2026.
The answer contained conflicting review figures; AI business claims require verification.
Heating GA4 AI Assistant channel: 13 sessions, 1 key event, 61.5% engagement, Jul 2–Sep 29.
No reliable AI visibility percentage or market-share score was established.

Action

Align company/location/service facts, publish original expert answers and repeat a fixed prompt panel monthly with model, date and citations recorded.

Limitations

Capped/anonymous GSC queries; no joined query/page/time dataset.
Recent and long GSC windows overlap.
Plumbing history is incomplete; launch date and independent lead value are unverified.
Rankings and links are third-party snapshots.
Cross-domain overlap is visible; cannibalization is unproven.
No full crawl, comprehensive index coverage or field Core Web Vitals assessment.
No competitor revenue, leads or guaranteed ranking gains.

Limitation & Scope: PDF pp. 16, 33, 38, 55.