Roadmap

Growth Blueprint

Book a Call

1. Implementation Overview

Fix ownership and measurement first. Use verified lead outcomes to guide Ads, conversion and structural changes.

Days 1–7

First 7 days

Recoverable ownership and plumbing/paid-host tracking.

Days 8–30

First 30 days

Conversion reconciliation, Ads diagnosis, lead-capture testing, service-page improvements and local identity.

Days 31–90

Days 31–90

Original service proof and gated domain consolidation.

Months 3–6

Months 3–6

Credible local authority and bounded AI monitoring.

Month 6+

Ongoing

Booked-outcome reporting and quarterly recovery checks.

Limitation & Scope: All timeframes are recommended windows from kickoff, not committed dates. Owners are suggested roles. Initial status: Planned — acceptance not yet verified. PDF p. 43.

2. Work Orders

Eleven report-backed work orders with deliverables, steps, acceptance criteria and guardrails.

Phase:
Priority:
TASK-01CRITICAL / HIGH IMPACT[First 7 days]

Verify ownership and recovery

First 7 days · Owner: Scott / operations / IT

Deliverable

Asset register covering domains, DNS, hosting, GA4/GSC/GTM/Ads, three GBPs, calls, CRM, booking and integrations.

TASK-02CRITICAL / HIGH IMPACT[First 7 days]

Instrument the full lead journey

First 7 days · Owner: Analytics / web / CRM

Deliverable

Plumbing measurement and a campaign → host → inquiry → booking tracking register.

TASK-03CRITICAL / HIGH IMPACT[First 30 days]

Reconcile conversion goals

First 30 days · Owner: Ads / CRM / call owner

Deliverable

Approved qualified-lead/booked-job definitions and documented action overlap.

TASK-04CRITICAL / HIGH IMPACT[First 30 days]

Diagnose recent Ads deterioration

First 30 days · Owner: Ads / analytics / dispatch

Deliverable

Change timeline, bounded cause diagnosis and one controlled adjustment.

TASK-05CRITICAL / HIGH IMPACT[First 30 days]

Test prominent service-request capture

First 30 days · Owner: Web / analytics / dispatch

Deliverable

Measured hero callback/request experiment alongside existing calls and booking.

TASK-06OPTIMIZATION / MEDIUM IMPACT[First 30 days]

Improve five priority service intents

First 30 days · Owner: SEO / editor / technicians

Deliverable

One verified primary page per intent: furnace repair, AC repair, thermostat installation, water-heater repair and sewer repair.

TASK-07OPTIMIZATION / MEDIUM IMPACT[First 30 days]

Align profiles, phones and citations

First 30 days · Owner: Local manager / operations / call owner

Deliverable

Three-profile eligibility/ownership record, approved location identities and tracking-number register.

TASK-08OPTIMIZATION / MEDIUM IMPACT[Days 31–90]

Build original service proof

Days 31–90 · Owner: Content / technicians / SEO

Deliverable

Two real service examples: one HVAC installation and one plumbing repair/replacement.

TASK-09CRITICAL / HIGH IMPACT[Days 31–90]

Prepare and execute the domain decision

Days 31–90 · Owner: Scott / SEO / web / analytics

Deliverable

Approved architecture, equivalent-destination redirect map, tested lead routes and monitoring/rollback plan.

TASK-10OPTIMIZATION / MEDIUM IMPACT[Months 3–6]

Earn credible authority and monitor AI

Months 3–6 · Owner: Partnerships / content / SEO

Deliverable

Relevant local/trade corroboration, original proof assets and a fixed monthly AI test panel.

TASK-11OPTIMIZATION / MEDIUM IMPACT[Ongoing]

Manage booked outcomes

Ongoing · Owner: Analytics / operations / Scott

Deliverable

Monthly owner scorecard by trade, location and channel.

3. Acceptance Scorecard

Pending-verification milestones across the implementation timeline.

First 30 days

  • Company access/recovery demonstrated.
  • Plumbing and paid-host tracking QA completed.
  • Lead definitions and sample reconciliation approved.
  • Recent Ads CPA diagnosis documented.
  • Lead-capture test launched with verified measurement.
  • Priority service URLs and local identity records approved.

Days 31–90

  • Original service examples published.
  • Domain decision supported by evidence.
  • Migration launched only if gates pass.
  • Mapped destinations, lead routes and post-launch monitoring verified.

Ongoing

  • Monthly qualified-lead/booked-job review.
  • Fixed-query local and AI observations.
  • Quarterly ownership/recovery checks.

Review cadence

Assign accountable owners at kickoff, record acceptance evidence and change dates, review booked outcomes monthly, and verify recovery quarterly.
Limitation & Scope: No promises of 25–35% CPA reduction, zero index loss, 80% budget allocation, top-three rankings, or mandatory biweekly Revved meetings. Status is pending verification.